Victory on the field taught us one thing: always look for the next play. For Bomb Squad, the success of our award-winning lager is just the beginning. We're driven by a passion to create a brand that embodies the spirit of camaraderie and celebration in everything we do.
Our immediate focus is on expanding the squad. We are now tackling the world of ready-to-drink cocktails, crafting innovative and refreshing options with the same commitment to quality that defines our lager.
The Bomb Squad spirit also knows no borders. Having established a strong foothold in the UK, our sights are firmly set on bringing a taste of victory to our mates in Australia and other key markets ahead of the 2027 Rugby World Cup.
Our ultimate ambition is to create physical spaces where our community can come together. Down the line, we envision Bomb Squad bars and restaurants - gathering spots built on great food, perfectly poured pints, and the unbeatable atmosphere of a shared win.
This is more than a beer brand; it’s a celebration of the second half. The final whistle is a long way off.
